Why Do I Need Reputation Maximization?
The need for Reputation Maximization is no different for any type of business that respects their customers and values their opinions. No matter how good you think your company is at what it provides, what your customers think is ultimately more important – and for you, it should be more accurate than your own ideas on the subject.
Yes, that’s a brutally harsh statement and we don’t like it any more than you do, but it’s the world we live in. How your customers, clients, or patients view the quality of your products or services is the reality. Their experiences doing business with you define who you are as a business.
This can directly reflect on you, your employees, your policies and procedures, your delivery system, your sourcing, your equipment, your location, your responsiveness and communication and a whole lot more
It follows that there are likely a lot of loose or potentially loose ends in your company that can vary to a greater or lesser degree at most any given time. An employee can have a bad day or be distracted. Multiply that times never knowing when or how often that could happen.
Any given customer could have a bad day, or bad experience doing business with you or even some other company. How many times have any of us put up with some mistreatment or been under-serviced and then eventually unleashed it all on some unsuspecting (and probably not totally deserving) company?
How many things in your business are completely in your control at all times?
Consider this…do you have any vendors or suppliers whose actions or in-actions could reflect poorly on your business?
How about employees that take initiative – with either good intent or bad?
If yours is like most businesses, you probably have a variety of the above that might apply. The fact of the matter is that reputation repair, reputation management, or as we call our own more comprehensive version, “Reputation Maximization”, should be a part of every single business that values their customers and their long-term business survival.
The evolution of marketing – largely due to the birth and growth of the web – has put a lot of power into the hands of the average consumer. They are no longer at the mercy of having limited choices because they can literally find multiple options for most anything they need or want at any time – and are able to keep looking until they are comfortable with their choice.
In addition, most any company listing found in the search engines will include their reputation’s review score. This instantly tells prospective customers that the business has enough happy customers that care enough to give good reviews. Or it can indicate that the business has enough unhappy customers that are compelled to complain about the business.
Businesses with no reviews or those who have a mediocre review score are usually viewed as average or risky. They apparently don’t have people talking about them one way or the other, or the people that do have something to say aren’t particularly impressed with the business.
If you have no reviews, good or bad, prospective customers often move on to other choices where they are likely to have a better experience than taking a chance with you.
It’s a growing situation where you need to have 4-5-star reviews to be considered first among your competition. And having 5-star reviews puts you on the short list of those businesses prospective customers check out first.
If you have…
- …negative reviews that are scaring away business…
- …a mediocre reputation that diminishes your business when compared to your competition…
- …a decent reputation that isn’t quite strong enough to convince more prospects to choose you…
- …an existing 5-star reputation that just needs a easy-to-maintain process to keep it that way….
Keep mind that even if your reviews are stellar, you cannot completely control every situation that could happen. This means one or more negative reviews can suck the wind out of your sails. You could find yourself scrambling to figure out how to get your 3-4-star review score back to it’s 5-star review glory.
Reputation Maximization handles all these issues for you. Use our contact form to send us information on your situation and find out how our solutions and systems can solve your reputation challenges.
Still have questions? How about this one:
What Does Reputation Maximization Include?