Yes, you read that correctly. Our mission is – or at least SHOULD BE – your mission. Not the other way around.
And our mission is to maximize your most valuable business asset.
Your reputation.
We don’t know your mission, but we do know that it should include being a responsible business owner and having a respectable organization – whether it’s just you or an army of employees. This should be at the core of why you started your business in the first place.
Our mission is to help you enjoy your work and take pride in the products or services you provide. You want to be a premier, trusted resource for people and/or other businesses.
And you deserve to be the preferred choice among all the others being consider in your marketplace.
Does that describe how you feel about your business? Does it touch on why you are in business and where you are with your business today?
Then our mission is your mission, too, because that’s our mission for your business.
But if that’s the case, protecting your competitive position in the marketplace AND your brand positioning as a company is extremely important for a number of reasons.
- Most businesses have new competition entering their space on a regular basis. You need a plan to differentiate and position your business that includes staying ahead of these competitors coming out of nowhere.
- Most businesses have existing competition. Chances are you know who they are offline, but may not know which of them have the advantage online. Oftentimes things are not as they seem offline or online and the obvious may not be so obvious. You still need to differentiate your business at a higher level.
- Most successful businesses are advertising and marketing in one form or another because of the need to constantly generate new business. But without reputation-based additions to your promotional efforts, those activities can be dramatically reduced in effectiveness. You may be noticing poor or less-than-desired results from your marketing or advertising, but never know why those efforts fell short. Over time that can be a lot of money wasted on what could have been avoided.
- Businesses that are recognized by their customers, peers and industry are proud of the great reputation they’ve made for themselves. Deep down you know you need to protect your recognition, but don’t know where to start. You may not realize it, but if you knew how to integrate your reputation with your marketing you could do an even better job of solidifying your place in your target markets.
- Many businesses that have a mediocre, poor or average reputation are already overwhelmed by their day-to-day operations. Does this sound like you? You know building a reputation or improving your reputation requires extra effort, but don’t know where to find the time (much less where to start) – other than doing what you consider to be begging for customer reviews. The right system and process protects your pride and can turn “begging customers” into “motivating customers” and “compelling customers” to give you raving reviews.
- And finally, some businesses have a bad reputation. It may be deserved or the results of an attack from one or more competitors, ex-employees or current employees, a customer that had a bad day and decided to take it out on your business, or even a mis-targeted review that was meant for another business. Any of these scenarios (or others) can be dramatically improved upon and repaired, if not avoided altogether. But the solution requires you taking action to get that solution in place.
Hint: the sooner you do it the better because fixing all this produces new customers for your business.
All of the above is a core part of our mission because we exist to serve your reputation needs. We understand your requirements include not just establishing, keeping or protecting a great reputation, but also concern how you need to leverage it to grow or maintain the success you’ve achieved – or maybe even just survive and stay in business for another year.
Our mission is to help your business be known for the
exceptional service and quality products or services you provide,
for the timely delivery and/or expert application of what you do, and
for the fact that you truly care about your customers, clients, or patients
and how they will benefit from choosing you over all the other
choices they have to consider and select from.
We know that getting more people to talk highly of your business on a regular basis will lift your spirit. It will show you that your business is fulfilling and reaching (or surpassing) the purpose you had in mind when you started it.
And that’s why we created the concept of Reputation Maximization and the supporting variety of reputation-based services – to help you facilitate all the steps, all the actions and all the work that goes into repairing, creating, managing, promoting and marketing with your reputation.
We invite you to try our program and see the results for yourself. There are no long-term agreements required and you can go back to doing it all yourself at any time or letting your reputation take its own course.
Just keep in mind that combining your reputation with “whatever happens, happens”
is an increasingly risky choice for your business.
We think you’ll like and appreciate our approach. Use the contact tabs on the bottom or right side of the page to schedule a time to talk or send us an email. Our initial consultation explains your options and solutions. It’s not a sales pitch and won’t cost you anything but a few minutes of your time.